For many small businesses, counting paper clips is more than a cost-cutting measure; it is a matter of survival. In the past 3 years, the $60-billion-a-year office supply industry has witnessed the arrival of warehouse retailers, vendors of bulk office supplies to small businesses and individuals at discounts of up to 60% under list prices. Explosive growth has prompted several companies to tap the equity market, and the stocks of those concerns have bid up sharply. Staples Inc. sold an initial 3.25 million shares at $19 a share and traded above 23 in the first session, closing at 22 1/2. Office Depot, whose shares now sell for about $31 each, went public less than a year ago at only $10 a share. Office Depot is both the largest and the most profitable office-supply warehouse company, earning $3.8 million in 1988. Most of the warehouse retailers have a “club” membership policy that provides demographic information about customers and creates a mailing list for catalogs and other direct-marketing uses.
Full text: Barron’s National Business and Financial Weekly, May 1, 1989